How do you choose a buyer's agency?
To choose a buyer's agency, compare two or three firms on the same questions. Check the licence in the state where you plan to buy. Find out who will do each step, how the fee is worked out and whether anyone else pays the firm. Then read the agreement, including how to end it, before you sign.
By Ankit PaliwalUpdated
Eight questions to ask a buyer's agency
- 1. Are you licensed in the state where I want to buy?
Ask for the licence number, then check it on the state register yourself.
- 2. Who will do each part of my purchase?
Get names for strategy, research, inspections, negotiation and settlement.
- 3. How do you choose a market and a property?
Look for a method you can follow, with data you could check.
- 4. How is your fee worked out, and when is it due?
Ask whether GST is included, what is extra, and what happens if you do not buy.
- 5. Does anyone else pay you?
Ask about developers, selling agents, lenders and other firms they refer you to.
- 6. What happens when a property fails a check?
A clear process for walking away protects your deposit and your time.
- 7. How often will you update me?
Agree on how and when you will hear about each stage.
- 8. How can I end the agreement?
Read the exit terms and any fee that applies if you stop early.
What should you check before the first call?
Look the firm up on the licence register in the state where you will buy. In NSW, a buyer's agent must hold a real estate agent's licence, or a certificate of registration and work under a licensed agent. You can check this online or by calling 13 32 20. In Victoria, a company needs its own estate agent's licence, and an officer in effective control must hold a personal licence.
NSW Fair Trading also suggests asking whether the agent holds the professional indemnity insurance the law requires. Membership of an industry body is a plus, but it is optional. A firm that buys in several states should be able to show it meets the rules in each one.
What should the written agreement show?
In NSW, you sign a buyer's agency agreement before the work starts. It sets out the services and the terms, and the agent must declare any conflict of interest. The agent must keep you up to date as talks go on. They must not go above the price you agreed without your written okay.
Fees can be a fixed amount or a share of the price, and the law does not set them, so you can negotiate. Check what happens if no property is found, and how either side can end the deal. In NSW, an agent must not take a payment for referring you to a selling agent. Ask every firm about payments from developers, lenders or other service providers too.
How do you compare two firms fairly?
Give each firm the same brief: your budget, goal, time frame and the states you are open to. Ask both to explain how they would pick a market and a property for that brief. A good answer names the data they use and who checks it. It also explains what they do when a property fails a check.
Ask for a sample of the reports you would receive, with private details removed. Then ask about workload: how many purchases is your contact running at once? Past client stories and awards help, but read what each award judged. The firm you can hold to clear answers is usually a safer pick than the one with the boldest promise.
| Question | A clear answer | Ask more if you hear |
|---|---|---|
| Licence | A number you can check on the state register | "We work under a partner firm" with no detail |
| Who does the work | Named people for each stage | "Our team handles it" with no names |
| Fee | A written quote with GST and extras listed | A fee that is only explained after you sign |
| Other payments | A written statement of any third-party payments | "That does not affect you" |
| Method | Data sources and a checklist you can see | Hot tips or a stock list of properties to pick from |
Scoring two firms against the same 8 questions
- Score each answer 0 for no answer, 1 for a verbal answer and 2 for an answer in writing. The top score is 8 x 2 = 16.
- Firm A answers 6 questions in writing and 2 verbally: 6 x 2 + 2 x 1 = 14.
- Firm B answers 3 in writing, 3 verbally and skips 2: 3 x 2 + 3 x 1 + 2 x 0 = 9.
- Firm B's gaps tell you which follow-up questions to send before you decide.
For investors
For an investor, the method is the product.
An investor may buy several properties over many years, often in other states. That makes the firm's research method and its after-sale support matter more than one good deal. Ask how the firm would plan your next purchase, not just this one. Ask how it tracks rent, costs and value after settlement, and who you call when something goes wrong.

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InvestorKit is a buyer's agency with separate teams for strategy, research, acquisition and ongoing support.
We have helped 2,200+ clients buy 3,100+ properties across 440+ suburbs.
Around 70% of recent purchases are off- or pre-market. The usual time from signing to exchange is 2 to 4 months.
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