Beyond blue chip: a research-led approach to property

Forbes Australia published a BrandVoice partner-content feature about InvestorKit on 10 March 2026. The article explores Arjun Paliwal’s decision to build a research-led business after his own experiences with property advisers.

Looking past familiar locations

The feature describes a national research approach that compares market evidence rather than limiting a search to the investor’s neighbourhood. It questions whether proximity to water, a school or a station necessarily makes an expensive property a better investment.

It also discusses concentration risk: keeping a former home and buying another nearby can leave an owner exposed to one local market, even though they now own multiple properties. A higher property count alone does not establish diversification.

Connecting research to the owner’s goals

Arjun discusses the uncertainty homeowners face when deciding whether to use equity, take on further debt or buy in an unfamiliar location. The article frames research as a way to examine those decisions alongside the household’s circumstances and risk appetite.

The piece includes historical company figures and performance claims supplied for the feature. It is paid or partner content, clearly labelled BrandVoice by Forbes, and should not be treated as independent verification of future returns. Read the source for the complete feature and its disclosures.