The research behind “Buying with Confidence”

Agile Market Intelligence’s InvestorKit case study explains how the “Buying with Confidence” research project was developed in 2023. InvestorKit commissioned the work to better understand property investors and the questions they brought to a buyer’s agency.

Understanding the decision to seek help

Agile designed a survey to examine why investors choose to use a buyer’s agent, why others do not, and which misconceptions affect that choice. It analysed the responses and developed a public-facing report from the findings.

The case study discusses reported differences in purchase experience, satisfaction and performance between groups of respondents. The page does not provide the full sample design or statistical detail, so it should not be used on its own to infer that a buyer’s agent causes a particular investment return.

Research with a commercial purpose

Agile also describes the project’s role in InvestorKit’s marketing and lead generation, including report downloads and survey opt-ins. That context matters: this is a research supplier’s case study about commissioned work, not an independent newspaper endorsement.

The original page explains the brief, research process and reported business outcomes. It also describes InvestorKit’s focus on helping clients consider a portfolio strategy beyond a single purchase.