The Client
Scott’s property journey began in 2009 while he was still living at home with his parents.
Like many first-time investors, the decision was simple: buy something affordable in a familiar area. The property was a unit located near where he lived, purchased with the limited knowledge and experience he had at the time.
A few years later, Scott and Maddy bought their family home in Sydney and began renovating it — a property that has performed well over time.
Around the same period, Maddy also purchased a unit in a nearby suburb, which they still hold today.
At this stage, they technically had multiple properties in their portfolio.
But the reality was that some of those investments weren’t performing the way they expected.
New apartment developments continued to increase supply in those areas, limiting both capital growth and rental performance. Meanwhile, their family home performed significantly better.
That difference became a turning point.
Instead of ignoring the results, Scott and Maddy took the time to reflect on their early decisions and recognise where their strategy could improve.
Our Strategy
The shift began when Scott and Maddy decided they wanted to take a more structured approach to investing.
After years focused on major life milestones: getting married, raising two young children, and navigating periods of maternity leave and reduced working hours, their financial position had stabilised.
With clearer long-term goals and more disposable income available, they were ready to build their portfolio properly.
When Scott and Maddy partnered with InvestorKit, the focus was straightforward: move away from convenience-based investing and build a portfolio based on data and market fundamentals.
Their earlier purchases had been driven by familiarity, buying close to home because it felt easier to monitor and understand.
But the best investment opportunities aren’t always in your backyard.
Instead, we looked nationally.
Using research into population growth, housing supply, demand drivers, rental pressure, and economic fundamentals, we identified markets that offered stronger long-term growth potential.
Scott was also open to adjusting his assumptions along the way. While he initially expected to invest only in major capital cities, the research highlighted strong opportunities in other markets as well.
With the right strategy in place, Scott and Maddy began adding high-performing investment properties to their portfolio.
First Purchase in Adelaide, SA has grown 80%
Second purchase in Toowoomba, QLD has grown 71.2%
The Results and What’s Ahead
Scott and Maddy’s portfolio today looks very different from where it started.
Instead of relying on familiarity or convenience, their investment decisions are now driven by research, data, and a long-term strategy.
The properties added to their portfolio through InvestorKit introduced diversification across multiple markets and exposure to stronger growth drivers.
More importantly, the portfolio now has direction.
Rather than being a collection of individual properties, it is part of a broader plan designed to support their long-term financial goals.
With multiple properties now in place and a clear roadmap ahead, Scott and Maddy are well positioned to continue building wealth while maintaining the lifestyle they’ve worked hard to create for their family.
Looking Back
For Scott, one of the biggest lessons from the journey has been the importance of reflection.
Early investments didn’t perform the way he hoped, but instead of seeing that as failure, it became the catalyst for making better decisions moving forward.
Another key shift was recognising the value of working with the right team.
Property investing involves research, finance, negotiation, and strategy, all of which can be difficult to manage alone while balancing work and family life.
By working with specialists, Scott and Maddy were able to simplify the process, make better-informed decisions, and move forward with confidence.
They didn’t just add more properties.
They built a strategy.
And with the right foundations now in place, their portfolio is positioned for long-term growth.
