Digital Marketing Specialist

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Department
Marketing
Location
Remote
Salary
$80,000 + Super + Bonus
Working Requirements
Australian Residents Only
Application Close Date
04/04/2025

About InvestorKit

As Australia’s #1 Buyer’s Agency for two consecutive years, InvestorKit has helped over 1500 Australians build high-performing property portfolios through expert guidance, in-depth research, and strategic investment solutions. We are passionate about empowering our clients to achieve financial freedom. Investing over $500,000 annually in research, we provide data-driven, evidence-based strategies that enable them to make confident investment decisions and secure their future.

About the Role

We’re looking for a creative and performance-driven Digital Marketing Specialist to develop and implement innovative content strategies across multiple channels. Reporting to the Marketing Manager, you will play a key role in executing marketing initiatives that enhance brand visibility and engage audiences, with the goal of driving more potential clients to book a call with our award winning sales team. This role offers the chance to work within a dynamic and fast-growing company, with career progression opportunities, flexible working arrangements, and a supportive team environment.

Location: Sydney – Remote

Key Responsibilities

Social Media Management

  • Own and execute the organic social media strategy across Instagram, Facebook, LinkedIn, and YouTube.
  • Plan, create, and schedule engaging social media content aligned with marketing objectives.
  • Maintain a content calendar to ensure consistency across platforms and alignment with key campaigns.
  • Track and analyze social media performance, using insights to optimise engagement and reach.

Content Creation

  • Design compelling visual content using Canva or other tools for social media, email marketing, and digital campaigns.
  • Craft engaging, SEO-friendly copy for websites, email marketing (eDMs), and other digital assets.
  • Collaborate with our external creative agency and Marketing Manager to develop impactful design briefs for graphic and web assets.
  • Assist with basic iPhone photography and video content at company events.
  • Contribute fresh, innovative content ideas across multiple channels and formats.

Email Marketing

  • Own and execute email marketing campaigns, including audience segmentation, scheduling, and deployment.
  • Manage and execute email journeys and workflows, including automations and audience management
  • Develop and optimize email content to ensure it is engaging, on-brand, and with a strong call to action.
  • Continuously improve email marketing strategies based on performance data and customer insights.
  • Report on email campaign performance, using analytics to drive informed marketing decisions.

Website & SEO Support

  • Work alongside our Media Buying Specialist and digital agency to implement SEO-driven content strategies.
  • Support the development of high-converting landing pages and website content to optimise performance.
  • Ensure website updates align with marketing objectives and enhance user experience.

Additional Responsibilities

  • Collaborate with teams across marketing, sales, research, and tech to align content with company goals.
  • Support the marketing team with research, data entry, and project coordination.
  • Participate in team meetings, brainstorming sessions, and strategy planning.
  • Contribute to broader marketing initiatives and business growth strategies as needed.

What You’ll Need

  • 1 – 3 years of experience in a marketing or content-focused role.
  • A deep understanding and passion for social media and digital marketing with the ability to adapt tone and style for different platforms.
  • Experience using CRM platforms for email marketing and scheduling tools for content distribution.
  • Ability to manage multiple projects in a fast-paced environment.
  • Experience or strong interest in the real estate/property industry, with a willingness to expand knowledge in this space.
  • Basic graphic design skills (Canva experience preferred) with an understanding of design principles.
  • Strong communication skills with the confidence to engage stakeholders effectively.

What’s on Offer

  • Fully remote workplace with occasional meet-ups in Sydney CBD.
  • Fast-track career growth within a rapidly growing company.
  • Health & fitness discounts through our wellbeing platform partner.
  • A tight-knit, inspiring team that values collaboration and support.
  • Generous referral incentives.
  • Annual off-site retreat in Australia to celebrate team achievements.

If you’re a creative, results-driven marketer looking to make an impact in a high-growth company, we’d love to hear from you!